5 Ways Audience Republic Can Help You Own Your Audience In 2024

One of the key findings in Audience Republic’s 2024 Live Event Industry Report was that more than 70% of respondents intend to invest more in owning their audience this year.

It’s a smart move.

By fostering direct connections with audiences, organizers can cut the cord on social media dependency, dodging the unpredictable whims of algorithms. Less spending, more control – it’s a win-win.

But it gets better – more audience data means more audience insights, allowing organizers to segment their fanbase and craft hyper-targeted messages tailored to each person’s interests.

And that is one of the cornerstones of maximizing ticket conversions.

Here are a few ways Audience Republic can help event organizers grow and own their audience, and then use that data to sell more tickets…

1. Ticketing Integrations

Audience Republic is built to work with all major ticketing providers. This not only enables organizers to track ticket sales and ROI directly within the platform, providing real-time visibility into the success of their marketing efforts, but our CRM also empowers organizers to consolidate the data they receive from their various ticketing partners in one place – a key step to owning their audience.

2. Gamified Campaigns

Audience Republic’s Gamified Campaigns are designed to encourage the most effective event marketing tool there is: word of mouth. They are also a proven method of increasing your audience data, with leading electronic music promoters Hardware growing their database from zero to 100,000 in just a few weeks.

Here’s how the Campaigns work: fans sign up for a pre-sale registration, competition, wait list or ballot. To earn points they share and refer friends to also register and follow you, the incentive being that the top point scorers gain access to rewards. Watch this video of former Silverchair drummer Ben Gillies discussing how Audience Republic’s Campaigns turbocharged his email list.

3. Hyper-Specific Targeting

Now you’ve got your audience data in one place, what do you do? After all, data is only as powerful as how you use it.

The key here is Audience Republic’s CRM system. By consolidating data from various touchpoints, including pre-sale registrations, ticket purchases, email interactions, SMS interactions and streaming activity, the CRM arms organizers with actionable insights through which they can identify trends, track customer lifecycle stages, and segment audiences for targeted marketing initiatives based on their engagement level, interests, and past behavior. Whether nurturing leads, re-engaging lapsed fans or offering exclusive discounts to loyal followers, Audience Republic’s CRM allows organizers to segment and reach the right audience with the right message at the right time.

Read more: 5 Ways to Optimize Audience Segmentation (And One to Avoid!)

4. Enhanced Messaging Capabilities

You’ve consolidated your data, you’ve segmented your audience… and you’ve realized a one-size-fits-all approach to messaging them will not work. After all, some people prefer email, and others SMS. Luckily, Audience Republic has you covered across the spectrum. Our email builder allows you to create beautiful, targeted emails in minutes, and track and measure their performance. And we support all phone carriers globally, meaning you won’t have any issues sending targeted text message campaigns. Did you know that 91% of texts are read in the first three minutes?

Read more: 5 Strategies for Effective SMS Marketing

Read more: 5 Strategies for Effective Email Marketing

5. You Should Still Use Social Media… But We’ll Make It Easier

Now that you own your audience data we don’t expect you to completely ditch social media – but we do want to help you dominate it! Our Facebook Custom Audiences tool takes the grunt work out of targeting your fanbase. No more having to manually upload your customer list csv to keep your Facebook Custom Audiences current – with Audience Republic it automatically syncs every hour! Your Facebook audiences will always be up to date and segmented however you see fit. 

Here are some hot tips on segments to ensure you are getting the most out of your marketing spend: 

• Exclude all current ticket holders (why advertise an event to someone who is already going?)
• Exclude any pre-sale registrants (you’ve captured their intent and their details, use email and SMS to convert them)
• Target your frequent late ticket buyers and run ads a little earlier than usual, providing them with more marketing touch-points to keep your event top of mind

For more information on how Audience Republic can help you own your audience and get the most out of that data, speak to our team today.

‍