Engage your audience with email marketing

Audience Republic is made for events. Our email marketing feature is one of the most powerful solutions event organizers and promoters can use. It has been specifically built with these end-users in mind, so they have easy access to all the tools they need to successfully promote their event, engage with fans and sell tickets.

Audience Republic's email marketing feature has been built on top of its Audience CRM feature. This means event organizers and promoters can target emails effectively by unifying fan data (age, gender, interests, listening/streaming habits), ticketing data (events attended, average spend, pre-sale and campaign registration), with engagement data (email opens, clicks, bounces, unsubscribes and, most importantly, conversions/ticket purchases). This combination creates a holistic view of fans, meaning emails can be more targeted and personalized than ever before.

More reasons why Audience Republic is the leading email marketing platform for events:

• Features and Functionality: Audience Republic offers advanced email marketing features out-of-the-box. These include AI writing prompts, dynamic content, A/B testing, revenue/ticket sales attribution, pre-built templates, drag & drop email builder and advanced reporting capabilities.‍
• Ease of Use: You don't have to be a marketing wizard with extensive experience to create beautiful, personalized, targeted and branded emails. Simply use the drag & drop builder to pull blocks into place, and then customize them from there, or choose from one of the pre-built email templates that have been designed for a number of event-specific use cases.‍
• Integrations and Compatibility: Audience Republic is built to work with all major ticketing providers. This means users can import or sync all their event information, making it easier than ever before to link call-to-action buttons directly to the event, and personalize their emails using custom fields and dynamic content.
• ‍Pricing and Scalability: Being an all-in-one CRM and marketing platform, Audience Republic is an extremely cost-effective solution for event organizers and promoters. Pricing is tiered and the platform is suitable for the smallest events right through to the biggest.
• ‍Customer Support and Training: Unlike other marketing platforms, Audience Republic is made for events. This means our customer support team spends 100% of their time creating solutions for event organizers and promoters. They know exactly what it takes to successfully promote an event and can advise on best-practice ways to sell more tickets.

Audience Republic offers a range of tools and features to help optimize emails being sent, with the ultimate goal of improving engagement, increasing open rates, selling event tickets, and enhancing the overall effectiveness of email campaigns. Here are some ways Audience Republic assists in optimizing emails:

• ‍Segmentation and Personalization: Audience Republic's email marketing feature is built on top of its CRM functionality, which pulls data from most major ticketing providers. This enables users to segment their email list based on various criteria like demographics, behavior, location, or past event attendance. Personalization can be achieved by dynamically inserting recipient names, tailoring content based on preferences, and sending targeted emails to specific segments, making messages more relevant and engaging.
• ‍A/B Testing: Audience Republic enables users to optimize their marketing messaging and content by running A/B tests on different elements of your emails. By testing different versions, users can determine what resonates best with their audience and refine future campaigns accordingly.
• ‍Automated Campaigns: Audience Republic allows users to set up automated email sequences that are triggered by specific events or actions taken by fans. These automated workflows can nurture fans with drip email campaigns, welcome new subscribers, thank ticket purchasers, share important event information in the lead up to an event and much more to optimize the fan experience.
• ‍Timing and Scheduling: Audience Republic's email marketing feature has built-in scheduling capabilities, meaning users can optimize their email sends based on insights, historical engagement and their recipient's time zone.
• ‍Compliance and Deliverability: Audience Republic provides ease of mind and helps users adhere to email marketing regulations and best practices, ensuring your emails comply with anti-spam laws and take corrective actions to ensure your emails land in the inbox of the intended recipient. This is achieved through: IP address setup, Domain, SPF and DKIM authentication, bounce management, suppression lists and more.
• ‍Analytics and Insights: Audience Republic provides comprehensive analytics across the entire platform. The email marketing feature offers insights into open rates, click-through rates, conversion rates (ticket purchases and revenue), and other relevant metrics. By having easy and instant access to this data, users can identify what's working, what's not, and make informed decisions to optimize future emails.‍
• Responsive Design and Testing: Audience Republic's email builder ensures emails are mobile-friendly and display well across various devices and email clients. This is achieved through preview and testing features, allowing users to view how their email will appear on different devices and make necessary adjustments for an optimal user experience.

A/B testing is a method used in email marketing to compare two versions of an email and determine which performs better. With Audience Republic, users can generate A/B tests on their email content and subject lines. These variations are then sent to different audience segments of a similar size, and reported on to see which variation garnished the best results. This enables event marketers to understand what drives action from their audience and optimize future campaigns to ensure they are selling more tickets.

Audience Republic's email marketing feature has built-in conversions tracking. When switched on, any ticket purchases that were from an email will be recorded and shown within reporting and analytics.