Automatic marketing that sells more tickets

Marketing automation is the use of technology to automate various marketing tasks and processes. It involves streamlining and automating repetitive marketing activities to improve efficiency, save time, and enhance the effectiveness of marketing efforts.

Marketing automation platforms like Audience Republic are designed to handle tasks such as lead generation/audience growth, customer/audience segmentation, email marketing, campaign management and analytics. Uniquely, Audience Republic has a built in customer relationship management platform (CRM) which provides a centralized hub for managing and automating marketing activities.

By leveraging the power of marketing automation platforms like Audience Republic, you can create personal fan experiences, nurture relationships with your audience, and maximize ticket sales for your event. See some examples of how marketing automation can be used for your event below: 

• Build an email list: Run one of Audience Republic’s campaigns or use one of our embeddable forms on your website where visitors can sign up for pre-sale tickets,  updates and exclusive offers. This data will sync to our CRM to ensure fan data is being captured automatically.
• Segment your audience: Categorize your fans and email subscribers based on their preferences, demographics and past interactions like ticket purchases. This segmentation will allow you to send targeted and personalized messages to different groups of people.
• Send personalized email campaigns: Craft a series of automated emails to engage with your subscribers before, during, and after the event. For example, send a welcome email upon sign-up, announce ticket sales, share artist interviews, promote merchandise, and send event reminders.
• Implement retargeting ads: Utilize marketing automation to set up retargeting campaigns. For example, if someone registers for a pre-sale but doesn't make a purchase, you can use Audience Republic’s custom audience feature to sync them to ad platforms like Facebook or Instagram to remind them about the event and encourage ticket sales.
• Personalize offers and discounts: Leverage the data you have gathered about your audience to send personalized offers and discounts. For instance, you can provide early bird ticket discounts to subscribers who have shown interest in similar events or offer exclusive merchandise deals.
• Event reminders and notifications: Use automation to send event reminders and notifications leading up to the event. This can include details about the venue, parking, or any last-minute updates. Consider incorporating SMS or push notifications for real-time updates.
• Post-event follow-up: After the concert, automate a follow-up email to thank attendees for their support and encourage them to provide feedback or share their experiences on social media. This helps in building loyalty and maintaining engagement.
• Track and analyze results: Utilize the analytics and reporting features of Audience Republic to measure the effectiveness of your campaigns. Monitor metrics like email open rates, click-through rates and ticket sales to refine your strategies for future promotions.

No, with Audience Republic, you can create unlimited automations.

The most popular automations on Audience Republic include welcome series, abandoned purchase recovery, post-event follow-ups, pre-event reminders, birthday campaigns, win-back flows, and loyalty journeys. These help promoters and venues nurture fans and drive ticket sales without manual effort.

Audience Republic supports triggers like ticket purchases, new sign-ups, form submissions, tag changes, list subscriptions, key dates (birthdays, event anniversaries), email engagement, and custom field updates, letting you launch personalized email and SMS flows the moment a fan acts.

You can send emails and SMS, add or remove tags, update contact fields, move fans between lists or segments, assign lead scores, and trigger follow-up workflows. Wait steps, conditional splits, and goal-based exits let you build sophisticated, behavior-driven journeys.

Audience Republic prevents duplicates with a setting that only enrols unique contacts into an automation, so the same fan never gets the same message twice.