Build segments that sell tickets. Segment audiences by ticket purchase history, spend, frequency, genre preference, and engagement.
Fan profiles. Get to know your most loyal fans. View their ticket purchase history, email and SMS engagement, and lifetime value.
Launch campaigns that convert. Create targeted email, SMS campaigns, and ad audiences. Track what drives ticket sales, not just clicks.
Advanced segment builder. Build complex audience segments with even more powerful filters and layered AND/OR logic.
A CRM platform refers to a system that centralizes customer data in a single, digital platform. This includes contact information, interactions, purchase history, preferences, and any other relevant data to a customer or potential customer.
Audience Republic's Audience CRM works in exactly the same way, but the data it captures, stores and processes is specific to the events industry. Ultimately, this helps event organizers understand their audience on a deeper level, providing an unparalleled overview of their fans and actionable insights around how they can sell more tickets to their events.
The data is consolidated inside the Audience CRM and creates individual fan profiles which detail information such as previous and upcoming event attendance, ticket purchase history, pre-sale registrations, competition entries, ticket waitlists, music and podcast streaming history, marketing interactions, and much more.
This data can then be filtered to find groups of fans (or segments) which share similar attributes or ticket purchase intent. These segments can then be marketed to with targeted messaging and offers through Audience Republic's range of marketing tools.
A CRM will typically pull data from a range of different sources, integrations and data capture tools. These include manual data entry, web forms and landing pages, marketing tools, customer surveys, purchase transactions, and more.
With a CRM that is designed for events, like Audience Republic, data is collected and managed in a similar way. At its core, Audience Republic is designed to play nicely with a range of third-party platforms such as ticketing providers to capture, sync and import data. Along with ticketing providers, Audience Republic can also import data from advertising platforms, previous email marketing, and CRM platforms. In most cases, users simply have to turn on a sync button in the platform and data will immediately start flowing. Once data is flowing in, Audience Republic helps clean and organize your data, creating and updating fan profiles in real time.
Audience Republic also offers a range of gamified data capture tools such as pre-sale, waitlist, competition and ballot campaigns. These tools have been known to rapidly boost audiences and capture fans with strong ticket-purchase intent. Customers like Hardware have reported audience growth from 0 to 100,000 contacts in just six months of using a campaign.
Once data is stored inside the CRM, it can be filtered and segmented. From here, Audience Republic also enables your data to flow the other way. This means any segments and lists users create can be automatically synced to advertising channels like Facebook and Instagram.
Audience Republic is designed to meet and exceed modern privacy standards across the globe. Any data that you import into Audience Republic remains yours to own. It does not get shared with anyone else or used in any other way.
Having a CRM that's been purpose built for events, like Audience Republic, enables organizers and promoters to streamline their marketing operations, enhance fan engagement and optimize ticket sales.
Audience Republic helps events by:
Audience Republic integrates with all major ticketing platforms, including Ticketmaster, Eventbrite, Ticketek, Moshtix, Humanitix, DICE, Audience View, Oztix, and many more. Our growing list of ticketing integrations allows event organisers, festivals, venues, and promoters to sync events, ticket sales and contacts, enabling you to target based on ticket sales purchase history. Generic CRMs can't do this because they don't sit on top of your ticketing data.
Yes. You can upload a CSV to import events, contacts, and ticket sales from any provider, no integration required. Our smart importer auto maps columns and automatically cleans your data on the way in.
When a ticketing platform is connected, Audience Republic automatically syncs events, ticket sales transactions and contacts. This includes events (event name, date and venue), ticket sales orders (quantity purchased, date and time purchased, ticket type and amount paid), and contacts (name, email, phone, and depending on the platform, date of birth, gender, opt-in status and tags). This is the foundation for segmentation, ticket sales attribution and buyer level targeting in your campaigns.
Yes, segments created in Audience Republic are automatically updated. For example, a fan who buys a ticket drops out of your "hasn't purchased yet" audience after they buy a ticket. That means no manual rebuilding segments before every send, or having to manually update advertising custom audiences.
Yes. Export your contacts from the Audience CRM tab at any time, including email, phone, date of birth, gender and many other fields. Your core audience data is always exportable, so you can import or migrate to another platform whenever you need to.
You do. Audience Republic is purely a software platform, and your data is only used to deliver our services to you. We never sell your data, market to your audience or make it available to anyone else. The only other use is aggregate, anonymised data to improve the platform.
Yes, Audience Republic is compliant with major global privacy laws and regulations, including GDPR, CCPA and the Australian Privacy Act. Audience Republic is responsible for its own compliance, users of the platform are responsible for their own compliance with privacy laws and regulations when using our platform.
