Threads, a platform created by Facebook and Instagram’s parent company Meta, is now the fastest growing app in history, surpassing 100 million users in its first five days.
Unsurprisingly, brands have flocked to the platform in the hope of becoming early adopters and capturing the attention of other users. This presents huge opportunities for festivals, venues, and promoters to use the platform for organic social activity to promote their events, engage with fans, and sell more tickets, a strategy which has previously worked well on rival platform Twitter since the early 2010s.
Similar to Twitter, Threads is primarily a text based platform, making it a great channel to inform followers about line-ups, tickets, logistics and more.
According to Meta, Threads is designed to be a space “where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow”.
This gives promoters the opportunity to prompt conversation around which acts to book in the future, communicate changes, give live commentary during sport events, answer questions and offer support.
Similar to other organic channels like Facebook and Twitter, Threads allows users to add URLs to their posts. This means direct links to your tickets, newsletter subscription, Audience Republic’s gamified data capture campaigns, and more can be promoted via Threads.
Not at the moment, event promoters will have to resort to using organic content to reach their audience. However, it is expected that paid advertising will be introduced to the platform at a future date.
At Audience Republic, we believe a healthy mix of channels is always the best way to promote an event and sell tickets.
When looking at Threads specifically, we envisage it as a platform to connect with fans in real time, which offers great opportunities to build brand presence and trust.
This trust can lead to further opportunities to convert highly engaged fans through activities like gamified data capture campaigns and newsletter sign ups.
Once contacts are flowing into a CRM and marketing platform (like Audience Republic), it becomes easier to have more promotional touch points with your audience to sell tickets through features like email, SMS, paid advertisements, automation, and more.
If you would like to find out more about Audience Republic, the CRM and marketing platform built for events, then book a demo today!
