Build your database
Harness the momentum to build your email database and grow your social following, helping reduce paid advertising costs
Collect powerful insights
Through the process, collect valuable data about your audience, like demographics, interests & top artists.
Fans share your event, amplifying awareness and getting everyone talking about it.
How the Ballot works
Fans earn points, with the highest point scorers invited to buy tickets first.
Set up your Ballot
Easily set up your Ballot in minutes. Choose the length of the registration period and how many people will be invited to buy tickets.
Promote across your channels
You promote the Ballot link across your promotional channels, for example Facebook, Instagram, email, press and paid advertising.
The simple registration process means fans can get to work and start earning points right away. If they connect with Facebook, you’ll pull in even more information about them.
Fans share the Ballot with their friends on social media, scoring points for each action.
Fans invite their friends directly to register for the Ballot using their unique link, earning points for each friend that registers.
As fans connect their social accounts, you’ll get access to powerful data like age, gender, location, interests, number of social media followers and favorite artists.
To unlock powerful insights from this data, check out Audience Manager
Grow your following by incentivizing fans to follow, like and subscribe across social media.
Tickets go on sale
At the end of the ballot registration period, the top point scorers (you choose how many) receive a link and unique code to purchase their tickets through your chosen ticketing provider.
Each campaign is different, but they all share some key features.