When sending bulk SMS messages, typically you will be provided with a dedicated long code number which isn't necessarily unique or recognizable to your business. Branded SMS Sender ID (also commonly known as Alphanumeric Sender ID) enables users to replace this number with their brand or event name. This makes it instantly recognizable to the recipient.
Having a Branded Sender ID enables events to build rapport with fans, ensures there's a base level of trust between the sender and recipient, and ultimately boosts the chance of converting bulk marketing SMS messages into ticket sales.
With an increase of "Phishing" scams via SMS, fans have never been more alert to receiving messages from unknown numbers or clicking on untrustworthy links. Sending a message with a Branded Sender ID simply adds a level of authority and establishes trust for the recipient, they understand exactly who is sending the message and why it is being sent to them.
This trust increases the likelihood that the recipient will first open the message, and secondly trust any content or links within the message, boosting the likelihood of clicks and transactions.
Unfortunately, not all countries or regions (such as the United States) support Branded Sender ID, for reasons outside of Audience Republic's control. So far we have customers using it in the following regions:
If your region is not listed, we may still be able to offer it - please contact our team and we can work with you to find a solution.
