In addition to standard questions (first name, last name, DOB etc), you can now create custom fields to better qualify and segment your audience.
You can ask more questions and understand your fans better by finding out their favourite artist, music genre or prize - the options really are endless!
There's no need to switch back and forth between your Audience and Messaging windows anymore. You can now access Audience Manager's full array of filters on the fly from the message send screen, saving you a heap of time!
