From offering deeper insights into your email messaging to the introduction of A/B testing, this latest round of updates is designed to make Audience Republic even more valuable to you and your business.
As Nederlander Concerts VP of Marketing Jamie Loeb told us, email marketing sells concert tickets.
But how can you improve your email marketing to maximise ticket sales? Well, our new message insights dashboard will help! Now you can track:
These metrics will provide valuable insights into how your email campaigns are performing and what changes you can make to improve your results and drive those ticket sales!
Audience Republic now offers the ability to A/B test your email campaigns! Experiment with different messaging, visuals, and calls-to-action, and quickly and easily discover the most effective approach for your audience.
Our innovative Email Conversion Tracking feature allows you to quantify the success of your messaging campaigns with a dollar value. Now you can see – in real time – the revenue generated from each message you send.
The Conversion Rate measures the percentage of people who completed a desired action, such as purchasing a ticket. This is the ultimate goal of your email campaign, and it directly affects your revenue.
Speaking of revenue, we have the Revenue Generated metric, which tells you how much money your campaign brought in. This is the most important metric for driving ticket sales, so you'll want to track it closely.
For more information on these updates and to receive a personal one-on-one demo of Audience Republic, please click here.