We believe marketing your event should be seamless, stress-free and fun! Our marketing automation feature is designed to help you achieve all three of those goals. As such, we've been hard at work to bring some further improvements to it.
As part of our new automation updates, promoters can now select whether their email is for "transactional" or "marketing" purposes. Importantly, this boosts compliance with anti-spam laws by enabling fans to opt-out of marketing messages, while still receiving important transaction messages (such as order confirmation messages, important ticketing information, or other important event information).
Take your event marketing automation to the next level by being able to trigger actions and messages based on the period before, or after the exact start and end time of the event. Some great use cases we've been seeing promoters use these triggers include:
Never miss an opportunity to sell tickets or make your fans feel special by triggering automated messages based on the period before, during or after a fans Birthday. Some great use cases we've been seeing promoters use these triggers include:
A minor change can be a massive time saver! We listened to customer feedback and have now added a character count to SMS messages created within the Automation feature. This means you'll know exactly how close you are to surpassing the character count for sending 1 SMS message, and be able to prevent unnecessarily sending 2 messages instead.
Please talk to our support team, or your account manager for any questions or advice on these new updates.
