PRoduct Updates
Paid Advertising Audiences
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August 29, 2024
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3
mins
Audience CRM

Supercharge your paid ads with our custom audience sync to TikTok Advertising

Introducing: TikTok Ads audience sync. This latest feature enables event marketers to sync their segments and lists directly to TikTok for Business

TikTok
Paid Advertising
Supercharge your paid ads with our custom audience sync to TikTok Advertising
Ben Jones
Snr. Manager, Marketing
Audience Republic

We’re thrilled to announce a game-changing feature that will transform your marketing strategies: Custom Audience Sync to TikTok Ads.

Sell more tickets through TikTok

TikTok is one of the fastest-growing social media platforms with a highly engaged user base, particularly those of a younger demographic. This makes it an incredible opportunity for event organizers to promote their events and sell more tickets. With our new Custom Audience Sync feature, you can now seamlessly sync fans and ticket holders from Audience Republic to TikTok, ensuring your ads reach the right people in the most engaging way possible.

How It Works

Our Custom Audience Sync feature integrates directly with TikTok for Business, allowing you to sync your carefully segmented audiences to TikTok. This means you can tailor your campaigns with even greater precision and creativity. Here’s what you can expect:

  1. Hyper-Targeted Campaigns: Sync audience segments such as loyal attendees, specific genre interests, recent ticket buyers, or fans that engaged with previous events. Create ad content that resonates specifically with each group to enhance your ad’s effectiveness.
  2. Improved advertising efficiency: Only spend your precious marketing budget on fans that will buy tickets. Use exclusion lists to seperate the fans who have already purchased to ensure you are only paying money to reach potential buyers
  3. Continuous Syncing: Our platform automatically updates your TikTok custom audiences in real-time, so your campaigns are always based on the latest data and you never have to manually import or export a file again.
  4. Engagement Boost: TikTok is all about engaging, short-form content. With accurate targeting, your ads will feel more relevant, driving higher engagement and conversion rates.

Getting Started

It’s simple to start using the Custom Audience Sync for TikTok:

  1. Segment Your Audience: Use our intuitive tools to create audience segments based on ticket buying behavior, demographics, and more.
  2. Connect to TikTok Ads Manager: Easily link your TikTok Ads account to our platform in a few clicks via our integrations page.
  3. Sync and Create: Select the audiences you want to sync, and they’ll be available in TikTok Ads Manager, ready to be targeted with your next creative campaign.

What’s Next?

This is just the beginning. Our team is constantly innovating to provide you with the best tools for reaching your audience. Stay tuned for more updates and enhancements that will help you maximize your event marketing success. If you have any questions or need help getting started, our support team is here to assist you.

Ready to unlock the full potential of TikTok Ads? Read this guide or contact our team to get started today.